Hubalou | Our story
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Our Story


Giving roots

We have a wild home. With three kids under six, two recent home renovations, and two budding businesses, you’d think nothing would ever get done. But it does!

Things haven’t always been so nuts. I grew up in quiet, peaceful Arkansas. I’ve always had a passion for people in need of life’s basics and knew I’d be on a lifelong journey of helping however I could. When my husband and I were first married we wanted to be full-time missionaries but were quickly denied when the organization learned of the debt we had. It was our goal to unbury ourselves and find a more freeing life of not being bound to monthly payments or just surviving. We had a new mission.

Fast forward through successful careers in our respective fields, starting a family and being more stable financially, and new, exciting things began to emerge. We both had the beginnings – the seeds – of fruitful businesses of our own. One of them is now known as Hubalou.


Hubalou beginnings

Hubalou began out of a need for a product that I wanted but that wasn’t available. I had recently visited my hair stylist and that particular day he pointed out the natural wave he saw in my hair. We both agreed we should see what kind of curl was really there and I was amazed at the curly mess of hair I had! My first question was, “How do I do this at home?” He responded that the first thing I should do was to dry my hair with a t-shirt instead of a terrycloth or microfiber towel. He explained that these towels acted like VelcroTM with my hair, pulling on delicate strands and creating frizz before I even had a chance to style. To my amazement, the t-shirt worked! The only problem was I felt like I was destined to be wearing a t-shirt as a hair towel for the rest of my life. I wanted something pretty, functional and that was actually made for haircare. But there wasn’t much available. There was one, lone product and it was a pain to use. I needed something simple, beautiful, easy to use and it had to work. No gimmicks.

I began testing fabrics and sizes and stumbled upon bamboo fabric on sale and the bargain shopper in me had to try it. It had remarkable properties that I hadn’t experienced with other fabrics. The bamboo was very absorbent but didn’t leave my hair feeling crunchy or over-dry in spots. And it left my hair feeling soft. I loved the fabric so much that I re-ordered – but the fabric I loved wasn’t what came the second time. The first order was a “mistake” but turned out to be the happiest accident! Now we have the most versatile hair towel, the Hubalou Wrap Hair Towel. And through testing with family and friends I realized it was more than just a towel for curly hair. Thin-haired people loved the volume it gave, thick-haired people had less heat dry time, and brittle hair saw a significant decrease in breakage. I even use it to wrap my baby in after bath, fold and use as a bandana bib and even clean the tv screen! The list of benefits this hair towel can offer seems endless.

Although we’re not missionaries in the traditional sense, we still give back. And Hubalou is no different. Through our Hubalou mission 10%+, our goal is to give 10%+ of our profits to organizations that support basic human needs.

I hope you enjoy Hubalou as much as I do, and feel free to drop us a note anytime! We'd love to hear from you!





Hubalou is an Austin, Texas, based company dedicated to supporting our local and national economy. Our products are Made in the USA and we work with U.S. - based companies for our materials.


Hubalou is a registered trademark of Hubalou, LLC.

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